Roblox analytics glossary
Short definitions of numbers you see in Creator Dashboard and in LaunchBlip, each with a link to the Roblox page it comes from.
Play-through rate
How often people who see your Roblox game go on to play it, the versions Roblox reports, and where to find them.
Payer conversion
The share of players who paid in your Roblox game, how Roblox defines it on each dashboard, and where to find it.
Revenue per daily player
Roblox's average revenue per daily active user (ARPDAU), how it relates to payer conversion and ARPPU, and where to find it.
Session length
Roblox's average session time: total time in your game divided by the number of sessions, how it differs from playtime per user, and where to find it.