Play-through rate
Sources checked November 13, 2026.
Play-through rate is how often people who see your game go on to play it. Roblox reports a few versions of it:
- Play-through rate on Home: the rate at which users play your game after seeing it in Recommended for You. Roblox lists it among the most important recommendation signals. Discovery (opens in a new tab)
- Conversion rate on the acquisition dashboard: the percent of new users who played your game after viewing an impression. Acquisition (opens in a new tab)
- Qualified play-through rate for thumbnails: qualified plays divided by impressions from Home recommendations. Thumbnails (opens in a new tab)
Where to see it: Creator Dashboard, your game, then Analytics > Acquisition. Acquisition (opens in a new tab)
Not the same as payer conversion, which is about paying, not playing. LaunchBlip shows qualified play-through as an acquisition measure, never as purchase conversion.