Payer conversion

Payer conversion is the share of your players who paid for something in your game. Roblox uses it in a few places:

• On the monetization dashboard, conversion rate is the percent of daily active users who are also paying users. A paying user is a daily active user who bought a game-related item. Monetization (opens in a new tab)
• In Experiments, payer conversion rate is the percentage of players who bought a game-related item, counted over the whole experiment. Experiments (opens in a new tab)
• On the acquisition dashboard, 30-day payer conversion is the share of new players acquired in the date range who paid in their first 30 days. Acquisition (opens in a new tab)

Where to see it: Creator Dashboard, your game, then Monetization > Overview. Monetization (opens in a new tab)

In LaunchBlip: you see Robux and paying players. LaunchBlip doesn't calculate payer conversion, because it can't confirm that both numbers count the same group of players.