Roblox highly engaged players: what the Audience Reach step asks for

Before a new Roblox game can reach players under 16, it has to pass an evaluation. One step in that evaluation counts highly engaged players, and it is the step many new creators get stuck on. This guide covers what Roblox says the step checks, where to watch your count and what to work on while you wait. Roblox Kids and Select (opens in a new tab).

What the step is

New games are first available only to age-checked users 16 and older. During that trial phase, Roblox looks at who plays the game and reviews it for age-suitability. When the game reaches the benchmark of unique plays by highly engaged, age-checked players within a 60-day window, it completes evaluation and becomes eligible for Roblox Kids and Roblox Select accounts. Roblox Kids and Select (opens in a new tab).

The other all-ages requirements still apply: a verified creator account, 2-step verification, a content rating from the Maturity & Compliance Questionnaire, and a refundable fee or a Roblox Plus or Premium subscription. Kids accounts see games rated Minimal or Mild, and Select accounts see games rated up to Moderate. Roblox Kids and Select (opens in a new tab), Content maturity (opens in a new tab).

The bar and what is changing

When these sources were checked, the Kids and Select documentation listed the benchmark as 250 unique plays by highly engaged players in 60 days. Roblox staff have announced on the DevForum that the threshold drops from 250 to 100 in November 2026. Until your Audience Reach tab shows the new bar, plan around the one it shows today. Making Publishing Easier (opens in a new tab), A Simpler Path to Publish (opens in a new tab).

Games that already qualified have a separate, lower bar to stay in the Kids and Select catalog. Roblox staff described it as 25 highly engaged players. Highly Engaged Player Threshold Drops to 250 (opens in a new tab).

Who counts as highly engaged

Roblox says a highly engaged player must meet requirements on account tenure, playtime in your game and platform spend. Platform spend means a minimum purchase anywhere on Roblox in the last 60 days, plus time in your game in that same window. Players don't need to spend anything in your game, and free-to-play games can qualify. Roblox Kids and Select (opens in a new tab).

Roblox doesn't publish exact cutoffs for tenure or playtime, and it says the criteria will keep changing. Treat any exact cutoff you read elsewhere with care. The signals exist to confirm that engagement comes from real players and not bots, so there is no shortcut worth trying.

Where to see your count

Open Creator Hub, select your game and go to the Audience Reach tab. Roblox says highly engaged player counts now update hourly instead of once a day. Roblox Kids and Select (opens in a new tab), A Simpler Path to Publish (opens in a new tab).

Write down the count and the time shown next to it. Comparing two readings a few days apart tells you more than refreshing the page.

Why visits alone don't move it

A visit counts every join. The highly engaged count only includes age-checked players who meet Roblox's criteria, and playtime in your game is one of them. Joins that end in the first minute add to visits but are unlikely to count here. That is why a cheap burst of traffic can raise visits while this number barely moves.

What to work on

Roblox's own advice is short: increasing engagement with age-checked 16+ users helps you become eligible faster. Roblox Kids and Select (opens in a new tab). In practice that points at the first session.

• Make the first minute playable. Put players into the game quickly and give them one clear goal.
• Watch session time and Day-1 retention for new players. They show whether people stay long enough and come back. Engagement (opens in a new tab), Retention (opens in a new tab).
• Judge ads by who stays, not by clicks. If new players leave quickly, fix the first session before adding budget.
• Keep your rating in range. If you want Kids and Select players, the game's rating has to be one those accounts can see. Content maturity (opens in a new tab).

If you need a fixed date

For a timed launch or an off-platform campaign, Roblox offers an expedited review for Kids and Select for a one-time, refundable fee of 50,000 Robux per game. The refund rules are in the publishing docs. Read them before you pay. Expedited review fee (opens in a new tab).

How LaunchBlip fits

LaunchBlip doesn't read your Audience Reach count. Its digest compares daily players, Day-1 retention and playtime with your previous 7-day average, which are the numbers to watch while you improve the first session.

Quick checklist

• Check the Audience Reach tab for the bar that applies to your game today.
• Note your count and its time, then compare readings a few days apart.
• Improve the first minute before buying more traffic.
• Read session time and Day-1 retention for new players after each change.
• Read the fee and refund rules before you choose an expedited review.