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Roblox analytics sample lab

Try the LaunchBlip digest on made-up games before you sign in. Change the game, the window of complete days and the update marker, and watch the same rules LaunchBlip uses read the numbers.

Sample data, not customer results Every number on this page is invented for teaching. No real game, player or customer data is shown, and nothing you type here is sent or saved.

Sample controls Sample data, not customer results

Use the controls to switch the sample. Results update right away.

An invented small game with a handful of daily players. Shows why tiny numbers swing a lot.

Link to this viewOpens the same sample game, window and update. Sample data only.

Sample date: Oct 30 · Data for Oct 27 · Roblox report days are UTC days · Last 14 complete days: 4 average daily players, 60 player-days.

Sample digest cards: Sample Obby (small)

Sample data, not customer results

⏳ Roblox hasn't published Oct 28–29 yet. Showing Oct 27, the latest complete day.

Roblox publishes days late. Pending days stay out of every comparison instead of counting as zero.

Daily players

4

+3.7% vs 7-day avg

Day-1 retention

–

– vs 7-day avg

⏳ Waiting on Roblox

Day-7 retention

–

– vs 7-day avg

⏳ Waiting on Roblox

Avg session (min)

5.9 min

-5.7% vs 7-day avg

Peak players at once

1

0% vs 7-day avg

Daily players (sample) · 14 complete days
Show data table
Daily players (sample) · 14 complete days: values by day
DateValue
Oct 14, 20264
Oct 15, 20265
Oct 16, 20265
Oct 17, 20265
Oct 18, 20265
Oct 19, 20265
Oct 20, 20265
Oct 21, 20263
Oct 22, 20263
Oct 23, 20264
Oct 24, 20265
Oct 25, 20263
Oct 26, 20264
Oct 27, 20264
Day-1 retention (sample) · 14 complete days
Show data table
Day-1 retention (sample) · 14 complete days: values by day
DateValue
Oct 14, 202618.2%
Oct 15, 202617.3%
Oct 16, 202616.7%
Oct 17, 202617.6%
Oct 18, 202617.7%
Oct 19, 202616.5%
Oct 20, 202616.3%
Oct 21, 202617.2%
Oct 22, 202616.9%
Oct 23, 202615.9%
Oct 24, 202616.4%
Oct 25, 202617.4%
Oct 26, 202616.8%

Why did this sample alert fire?

Sample data, not customer results

No alert fires for this sample game.

    This sample is a small game (under 10 average daily players), so drop alerts stay off: swings at this size are mostly noise.

    Before and after the update marker

    Sample data, not customer results

    3-day window: too few players for a comparison (11 and 12 player-days). Treat any change as noise.

    7-day window: waiting, 4 of 7 complete days after the marker so far.

    This is an observational comparison. It does not prove the update caused the change: events, ads, holidays and other changes overlap.

    Peak concurrent players vs daily players

    Sample data, not customer results

    Peak concurrent players (CCU) is the most players in the game at one moment. Daily active users (DAU) counts every different player during the day. A game with visits spread across the day can have a small peak and many daily players.

    Peak concurrent players vs daily players
    DateDaily playersPeak concurrentDaily players per peak player
    Oct 21313×
    Oct 22313×
    Oct 23414×
    Oct 24515×
    Oct 25313×
    Oct 26414×
    Oct 27414×

    Retention cohort dates

    Sample data, not customer results

    Day-1 retention for players who started on a date can be measured only the next day, and Roblox publishes it later still. Day-7 needs a full week. A cohort that is still aging shows as waiting, never as 0%.

    Retention cohort dates
    Cohort startDay-1 retentionDay-7 retention
    Oct 29Waiting: cohort completes Oct 30, then Roblox publishes itWaiting: cohort completes Nov 5, then Roblox publishes it
    Oct 28Waiting: cohort completes Oct 29, then Roblox publishes itWaiting: cohort completes Nov 4, then Roblox publishes it
    Oct 27Waiting: cohort completes Oct 28, then Roblox publishes itWaiting: cohort completes Nov 3, then Roblox publishes it
    Oct 2616.8%Waiting: cohort completes Nov 2, then Roblox publishes it
    Oct 2517.4%Waiting: cohort completes Nov 1, then Roblox publishes it
    Oct 2416.4%Waiting: cohort completes Oct 31, then Roblox publishes it
    Oct 2315.9%Waiting: cohort completes Oct 30, then Roblox publishes it
    Oct 2216.9%Waiting: cohort completes Oct 29, then Roblox publishes it
    Oct 2117.2%Waiting: cohort completes Oct 28, then Roblox publishes it
    Oct 2016.3%5%

    Calculators that run only in your browser

    Sample data, not customer results

    Type your own numbers. They stay on this page: nothing is stored, sent or saved, and reloading clears them.

    Retention rate with a likely range

    Before and after baseline

    How to read the sample

    Sample data, not customer results

    Complete days only

    Roblox can publish a day's numbers one to five days late, and a day can first appear partial. LaunchBlip compares only days Roblox has finished publishing. In this sample the last days before the sample date are pending, so the cards show the latest complete day instead.

    Alerts compare a day with its own recent week

    A drop alert compares the latest complete day with the average of the 7 complete days before it. Stall alerts look for numbers that stop changing. Small games skip drop alerts, because one or two players can move a percentage a lot.

    Sample size changes what a percentage means

    Day-1 retention of 30% means something different for 20 players than for 2,000. The retention calculator shows a likely range, so you can see how far a small cohort can move by chance.

    How these comparisons and alerts work

    Want this for your own game?

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    Sample data, not customer results

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